5 Ways to Incorporate Link Building Into Your Ecommerce Marketing Plan

Building e-commerce links is essential for increasing internet traffic and establishing your company as a market leader.

You can create several types of linkable content to achieve this, ranging from blog content to resource calculators.

Build relationships with publishers to increase your chances of getting a link from them. Cold emails typically have a response rate below 10%, so having a relationship already established will save you time and increase your odds of success.

Guest Blogging

Guest blogging is one tried and true technique to generate link building for ecommerce websites. It can increase your website’s search engine ranking and attract organic visitors.

To use this strategy effectively, it’s important to understand the benefits of each type of blog post. Generally, you’ll want to write posts focusing on your target head keywords and including relevant links. This can help your e-commerce site rank higher on Google, bringing in more qualified leads and customers.

It’s also helpful to add UTM parameters to your guest blogging campaigns so you can track the success of each piece in Google Analytics. This will give you a clear idea of which blogs work best for your goals.

Another important aspect of a successful guest blog is the content quality. Only write low-quality articles that are intended to build links. Instead, aim for content that offers valuable insight and helps readers solve problems.

Social Media

Regarding e-commerce link building, social media can be a powerful tool. Giving giveaways and other promotions on social platforms can attract users and generate links.

This type of content can be extremely beneficial for eCommerce brands. It helps to raise brand awareness and product visibility and drive targeted visitors.

Providing advanced resources and guides to your products helps position your company as more than just a retailer. This can create a sense of prestige and credibility that can draw in customers and help to build trust.

Using a tool can help to identify potential broken links on other websites. Once you’ve placed these, you can contact the website owner to request a replacement link pointing to your e-commerce site.

Link Building

E-commerce business owners know that the quality of their site’s inbound links is a key ranking factor for their website. Link building involves more than just spamming random corners of the internet and requires a strategic approach focused on creating valuable content for other sites to link to.

Creating a quality link-building plan for your e-commerce site is critical since it can assist you in increasing organic search traffic.

This type of traffic can directly translate into sales and revenue for your business because it is from people looking for your products.

You can find sites willing to link to your e-commerce site by researching. Look for areas that review and recommend different types of products, such as beauty stores. Tools can also be used to find content that has unlinked brand mentions. Once you’ve compiled a list, contact the websites on it and ask them to link to your content.

Influencer Marketing

There’s no better way to get the word out about your eCommerce business and increase your SEO than through influencer marketing. This process involves pairing your product with an influencer and allowing them to promote it on their website or social media channels. Influencers can have a large audience, significantly increasing traffic and sales for your website.

Search for bloggers and websites that provide content in your industry to find an influencer who’s a good fit for your business. Then, create a list of influencers regularly posting relevant content with high engagement rates. Some companies even specialize in helping businesses find influencers to collaborate with.

Once you’ve found an influencer to work with, reach out and discuss your collaboration. Remember that influencer SEO is challenging and requires consistent effort to see results. To expedite your efforts, consider working with a white-hat SEO agency that can handle your entire backlink profile.